Privacy Policy

Privacy Policy

1. Introduction

1.1. This policy describes how PIKASTORE s.r.o., Rybná 716/24, 110 00 Prague 1, ID: 19693311, (hereinafter "PIKASTORE") handles personal data and regulates the rules for its processing. It primarily concerns visitors to the website www.pikastore.cz (hereinafter "the website"), registered users (hereinafter "user") and PIKASTORE customers who place an order on the website (hereinafter "customer").

1.2. PIKASTORE acts as the data controller, meaning it determines the purposes and means of their processing.

2. Types of data processed

2.1. Data provided by customers – PIKASTORE processes personal data that customers have provided to us during registration or when placing an order. This data includes:

• Name and surname
• Address and contact details (email, telephone)
• Payment details
• Other data as applicable (e.g., delivery instructions)

2.2. Data obtained through cookies – PIKASTORE uses essential, analytical, and marketing cookies. If the customer agrees to the use of cookies, we have access to data about:

• Visited pages
• Viewed products
• Website behavior

More information about cookies can be found in our Cookie Policy [link].

2.3. Automated processing and profiling – PIKASTORE uses automated analysis of purchasing behavior to personalize offers. This process has no legal or similarly significant impact on the customer.

2.4. PIKASTORE does not process sensitive personal data (e.g., health status, political opinions, etc.).

3. Legal bases for data processing

3.1. We process personal data based on:

• Contractual performance (Art. 6 (1) (b) GDPR) – so we can fulfill an order.
• Compliance with a legal obligation (Art. 6 (1) (c) GDPR) – e.g., accounting and tax obligations.
• Legitimate interest (Art. 6 (1) (f) GDPR) – website traffic analysis, marketing.
• Customer consent (Art. 6 (1) (a) GDPR) – for cookies, newsletters, etc.

4. Withdrawal of consent and cancellation of commercial communications

4.1. The customer can unsubscribe from commercial communications at any time by clicking on the link in the email or by contacting PIKASTORE at info@pikastore.cz.

5. Who has access to the data?

5.1. Personal data is primarily processed by PIKASTORE.

5.2. PIKASTORE may entrust processing to third parties (processors), but only to ensure services such as:

• Goods transport (e.g., Zásilkovna, Česká pošta, PPL)
• Payment services (e.g., Shopify Payments, banks)
• Marketing and analytics (e.g., Google, Meta)

5.3. Personal data is not transferred outside the EU/EEA, except where the customer uses third-party services (e.g., Google, Meta – Facebook, Instagram) or where data is processed by service providers who meet GDPR requirements (e.g., based on standard contractual clauses approved by the European Commission).

6. How long do we store data?

6.1. We store personal data for the period necessary to fulfill the order. After delivery of the goods, the data is stored for 10 years to comply with accounting and tax obligations. Data necessary for handling complaints or legal claims may be stored for the period necessary to protect PIKASTORE's legitimate interests (e.g., until the expiration of the limitation period according to the Civil Code).

6.2. Marketing and cookies – We process data for the duration of consent (i.e., until the customer withdraws consent or changes browser settings).

6.3. Commercial communications (newsletters) – The customer can unsubscribe at any time and the data will be deleted.

7. Customer rights

7.1. Under GDPR, the customer has the right to request the erasure of personal data ("right to be forgotten"), unless its retention is necessary for the fulfillment of contractual or legal obligations (e.g., accounting records, asserting legal claims, or protecting PIKASTORE's legitimate interests). Erasure requests are subject to verification of the applicant's identity.

7.2. Complaint to the Office for Personal Data Protection – If the customer believes that data is being handled in violation of legal regulations, they can file a complaint at www.uoou.cz.

8. Security of personal data

8.1. PIKASTORE adopts technical and organizational measures to protect personal data from unauthorized access, misuse, or leakage.

8.2. Access to data is granted only to authorized persons to the necessary extent and only within their scope of work. PIKASTORE applies technical and organizational measures to secure data. The customer is obliged to protect their account login details and prevent access by third parties.

9. Contact

9.1. Questions regarding the processing of personal data or the exercise of rights can be sent to info@pikastore.cz.

10. Effectiveness

10.1. This privacy policy is effective from October 18, 2023.